FROM THE BOOK JACKET:
Questions that Sell is an indispensable addition to your toolkit, no matter what your product or service. Paul Cherry's invaluable handbook is more essential than ever before, with even more practical, hands-on content that covers a broader range of tactical sales situations. A wealth of fresh topics, techniques, and information has also been added to this updated second edition, including new questions that will: Get prospects talking during cold calls * Soothe angry, dissatisfied, and anxious buyers * Lead to quicker decisions * Secure referrals * Comfortably address delicate subjects * Reinvigorate a sales relationship that has gone stale * Generate discussion and position yourself as a thought leader at networking events and on social media forums.
In a highly competitive marketplace, the right questions will enable the buyer to see you as a problem solver rather than a product peddler--while asking the wrong ones can kill a deal instantly. Success today depends on a lot more than just a good knowledge of and faith in what youre selling. Questions that Sell can be the one sales tool that makes all the difference.ABOUT THE AUTHOR:
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